TECHNOLOGY

LG WashTower Washing Machine Launched in India: Price, Availability, and Features

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LG has officially launched its advanced WashTower washing machine in India. The machine comes with a stacked vertical design with a steam dryer.

LG has a solid reputation in the home appliances market in India and has a market share of 29% in the washing machine segment. The company is now looking to offer premium offerings in this segment with the launch of the LG WashTower.

LG WashTower Washing Machine: Price and Availability in India

The LG WashTower is priced at Rs 2,75,000 in India. The washing machine can be purchased from LG’s online store. It is also available in offline markets across LG Exclusive Stores, and partner retail chains like Reliance Digital, Croma, etc.

The LG WashTower is available in Green and Beige colour combinations.

LG WashTower Washing Machine: Features

The LG WashTower is a vertically oriented washing machine, with a front-load design. It comes with a unibody form factor with a metal finish. The overall dimensions of the machine are 600 mm x 1655 mm x 660 mm.

LG says that the WashTower is designed to fit in compact spaces, and is tailor-made for Indian households. It comes with a control panel at the machine’s centre, for easy access to wash modes and other options.

The LG WashTower has a special mode that can finish laundry within 39 minutes. The machine has a washing capacity of 21kg, while the dryer has a capacity of 17kg. Both compartments come with a tempered glass door.

The washing and drying compartment can sync with each other, to ensure that similar settings are applied while washing and drying. The WashTower has over 6 different washing programs.

LG is offering a 10-year warranty on the motor of the WashTower. Other parts of the machine carry a warranty of one year.

The LG WashTower also offers a silent washing experience. The company says that its latest machine has minimal vibration which allows it to seamlessly blend in any environment.

It also comes with the LG Allergy Care cycle, which ensures that clothes are free from house dust mites. The WashTower also comes with AI-powered features that help to automatically determine the best wash mode for the clothes.

LG’s Dominance in Home Appliances Market

LG

LG is one of the largest home appliances brands not just in India, but around the world. The company is known for its television sets, cooling systems, washing machines, refrigerators, and more. The company has a 30% market share in home appliances in India.

As per LG’s annual reports, the company has clocked a revenue of Rs 20,112 crores in India in FY 2023. It witnessed a 17% YoY growth this year with a profit of Rs 1345 crores.

Deepak Bansal, VP of Kitchen Appliances of LG India, recently said in an interview that the company is aiming for a 30% growth in the next fiscal year. LG will continue to focus across all price segments ranging between Rs 15,000 to Rs 2 lakh.

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